Process

What

Immerse

Goal: Understand business needs and current landscape

• Document business processes
• Catalog and audit current digital tools
• Review existing user research
• Competitive analysis
• User interviews
• Shadowing/contextual evaluation
• Create preliminary design objectives

Identify

Goal: Figure out what we know, what we don't know, and what we don't know we don't know

• Journey mapping
• Gaps and opportunities mapping
• Identify technology requirements
• Process diagramming
• Generative research

So What

Isolate

Goal: Determine focus areas, themes, and priority

• Experience design strategy
• Set measurement framework
• Identify key success metrics

Ideate

Goal: Generate design concepts that address gaps or opportunities

• Wireframes
• Conceptual prototypes
• Directional testing

Now What

Implement

Goal: Define product phases, versions, and deliverables

• Prioritize features
• UI Deliverables
• Usability testing
• Evaluative research
• Accessibility Testing