"You can't understand how wine is made simply by drinking lots of it."

Richard Sennett, The Craftsman

Creating genuine and satisfying user experiences requires interpreting complexity - going beyond just pictures and placement to understand how research insights and business goals translate into design decisions and a practical product strategy.

Through my extensive experience, I've mastered the full spectrum of digital product creation: user research methodologies, interaction design principles, interface systems, strategic planning, and actually bringing designs from concept to code with AI-powered development tools, cultivating the intricate craft beneath the surface.

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About This Site

This site was designed and built using AI. I used Cursor to write the HTML and CSS, and Claude to write the JavaScript.

Horizontal scrolling is used to reveal content more like a story, sort of like turning the pages of a book. Varying the width of content areas gives me more control over the visual rhythm and pacing, adding an extra dimension to the experience.

About Me

I'm a practicing modernist with influences ranging from Henry Dreyfuss to Kenny Rogers. I can bring ideas and take direction or take ideas and bring direction to deliver experiences that meet business goals and are useful, usable, understandable, approachable, accessible, human, helpful, responsible, respectful, and most importantly... simple