A practicing modernist with influences that range from Henry Dreyfuss to Kenny Rogers, Jack works to interpret technology and deliver design strategies and experiences that are useful, usable, understandable, approachable, accessible, human, helpful, responsible, respectful, and most importantly...

Simple.

Canon

A canon is a body of accepted principles or standards, often described and applied as strict rules. However, I find that specific rules and processes can cause two significant issues. The first is that they can constrain ideas. This narrows the scope of innovation. The second issue is there is an expectation that all steps or rules must be followed all the time, exactly as they are written, regardless of the circumstances or situation.

In my experience, when you try to set design rules, standards, or processes, you spend at least three times as long identifying and documenting all the exceptions to those rules, standards, and processes, effectively rendering the entire effort frustratingly useless and inefficient. All great design systems are guided by beliefs and very simple rules that are strictly applied.

I created this canon to help me identify the things that I've learned and that are important to me as a designer. It defines my approach and philosophy and (hopefully) guides me toward great work.

Punk Rockers

06
I believe that making things easy is hard

Duchamp fountain

07
I believe that technology is only as efficient as the process it’s replacing

08
I believe that software is never "done"

09
I believe that people know exactly what they want, but rarely before you show it to them

Retro ad for email

10
I believe in directions, not directives

11
I believe in continuity over consistency

12
I believe the most important design tool is your ears

13
I believe that minimum viable product is not minimum viable effort

Bridge on the River Kwai