Canon

"There are rules."

Walter Sobchak, The Big Lebowski

A design canon is a set of fundamental principles that guide design practice, representing an established body of authoritative knowledge. Design canons function as both repositories of design wisdom and dynamic frameworks that continue to influence how designers think, create, and evaluate their work.

01

People are people, not just users or resources

02

Experiences are created, not assembled

03

Use best practices, but not as an excuse

04

Kenny Rogers knows a lot about design

05

Deliver software, not artifacts

06

Making things easy is hard

07

Technology is only as efficient as the process it's replacing

08

Software is never "done"

09

People always know exactly what they want, but rarely before you show it to them

10

Directions, not directives

11

Continuity over consistency

12

The most important design tool is your ears

13

Minimum viable product is not minimum viable effort